又写同一件事,因为看见noguge.com,一帮成天用百度的人跟那儿起哄。
世界各国google都以google出现,只为中文取了特殊名字,这是代表汉语的国际地位,还是对长城永不倒的权宜?是因为国货百度的强大,还是因为教育水平低下?
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萧伯纳说唯一办事聪明的是裁缝,他每次总要把我的宽窄重新量过,而其他人老抱着旧尺码不放。如果有天microsoft照样取中文名叫“麦收”,samsung来个“三亩松”,甚至lenovo自改年号为“老农挖”,我会头一个本着泱泱大国上下5,000年的自满包容之,bt之,撑腰之。
爱默生说人在缺乏活力时思想是保守的,人在酒足饭饱之后,思想也是保守的。我说原则和习惯是两码事。我喜欢用谷歌,而且习惯,但原则在于,眼下几件事还只有谷歌能做:
查英文,知道一个词的习惯用法和变通。
查纯洁的PageRank排名,而不是谁有钱上位。
查blog。blogsearch.google.com
且跳过每天离不开的Gmail、GDS,那属于谷歌不务正业吧,单论多语言搜索,谁与争锋?提到多语言汗一个……上次写错了,百度支持正体中文,只是在结果中进行了转码。说到底百度是我搜索中文网页和音乐的次选,更是地图的首选,试试“沈阳车站”在map.baidu.com?其他像“百科”和“知道”都有点意思,可惜远没达到吹嘘的效果,“贴吧”更是云山雾罩,还什么web2.0,这玩意十年前就有。
扯到市场细分,虫虫推荐了“蓝海战略(Blue Ocean Strategy)”。蓝海是相对红海而言,红海代表现存行业,在固定的市场空间中,割喉式的恶性竞争使海水变得血腥;蓝海则是很少人竞争的领域,游戏规则还有待建立。蓝海战略,即创造需求,突破竞争,从星巴克到F35战机,无论传统还是新鲜行业里,都能找出蓝海,这也是百度谷歌们不务正业的原因吧。用书里的工具给他分析分析:
从“谷歌”二字的诞生,百度应该看到对手瞄准了什么。中国用户和中国广告嘛,除了这两样,百度能冒尖的只有地图和mp3而已,那么多谷歌有而百度没有的,我都不好意思列出来,只归为技术创新敷衍一下,而蓝海的开拓,不在技术创新,不在业务创新,而在于价值创新,即效用、价格、成本正确合一时才能发生(...value innovation is achieved only when the whole system of the company’s utility, price, and cost activities is properly aligned.),开头所说长城和教育是中国的软肋,亦正是碧海蓝天的所在,新世界已经展开,就看谁征服伊甸园。
1997年回归的当口,杜琪峰韦家辉有部cult片“一个字头的诞生(Too many ways to be NO.1)”,刘青云死了两次才弄懂大师的箴言:去大陆还是去台湾由不得你做主,那也不是重点,重点是你想做什么样的人。有句话叫什么,性格决定命运,气度影响格局,那年月还没人听过那。
谷歌什么格局,潇洒呗,种地呗,百度什么气度,众里寻她千百度,但也会让我想起“如是等辈,当堕搜索引擎,百度千寻,以此连绵,求出无期”,美,美得一塌糊涂,找来找去不到,回头一看,人家用谷歌找到啦……
- 大胖 06-5-5
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